Renata Eschiletti Expert

Renata Eschiletti

Renata is a Communications Specialist with over 15 years of experience leading PR and corporate marketing strategies across the tech and software industry.
Hands On Public Relations

Best PR Software for Startups

We ran the same launch scenario through ten PR platforms on a startup budget, and the thing that surprised our team most was how many tools sold as PR software do only one job well: one finds journalists, another only monitors, a third just distributes. The startup fit is decided by price and self-serve access, not feature count.

Hands On Brand Intelligence

Best Brand Monitoring Software

We ran the same brand through ten monitoring platforms - a name search, a competitor benchmark, a deliberate negative sentiment spike, and a query asking ChatGPT what it thinks of us - and the thing that surprised our team most was how little these tools agreed on what counts as a brand mention in 2026.